English for Sales and Marketing

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Target Group

Sales staff
Sales support staff
Sales managers
Marketing managers

Key Content

Introducing products and services
Explaining features and benefits
Answering frequently asked questions
Building relationships with customers
Participating in meetings and negotiations
Delivering sales presentations
Making sales calls
Dealing with complaints
Email for sales

Outcomes

Use English effectively for a range of sales and marketing activities
Respond professionally to requests for information and assistance
Deliver a high level of customer service through each stage of the sales process